If you are a creative branding agency, then you have already learned how to deal with the intricate world of cross-platform designs and work through all the mobile app development pitfalls. Now it is the right time to know the basics, and some important features that will help you complete your mobile app development project.
Believe it or not, developing a fully functional mobile app requires tons of project management aspects, discipline and practicality. If you don’t tend to know mobile app design nitty-gritty, you are putting yourself at higher risks of disaster.
Here I’ve listed some mobile app design mistakes that usually designers make, avoiding these blunders will help your creative branding agency to create perfect mobile app solutions.
1. Design a Wireframe without Planning
Having a well-organized plan for your mobile app design is a must-have for providing the best mobile app solutions. A well-thought-out design flow can help you create a logical and sensible navigational structure. Moreover, it is important to make sure the key functional screens are close to the top instead of hidden behind the multiple navigational elements. Designing screens without a proper plan can create a convoluted flow that is enough to make mobile app users confused and turned off.
2. Focus on Bitmaps or Rasterized Graphics
It is highly advised to design for high resolution, pixel dense screens. It is worth mentioning here that common screen resolutions on mobile device continues to expand further. Therefore, always start with the highest resolution device and then scale down from there. Designing with vector graphics is a key instead of using bitmaps or rasterized graphics.
3. Overlook Usability Testing
Don’t assume that everyone can use your mobile app the same way as you do. Usability testing is a must, no matter, how good the design is, or functional your app is. Consider arranging a closed beta to small group of trusted audience and then update the interface prior to releasing the final version of your mobile app.
4. Put Animations Unnecessarily
The fun little moving parts look very nice when an app opens, but is does not mean to overboard with them. If you want to use animations in your app, then you need to make it subtle, appealing and user-friendly enough so that users can wait until the app is loaded. And when the app completely loads, a still image should appear, which then transition into an animation. Make sure the transition is seamless, any glitches can make your app a disaster.
5. Follow Other Operating Systems Blindly
Every mobile OS has its own functionality and style, and every OS has its unique aesthetics. Therefore, it is advised don’t confuse and annoy users by blindly copying the layout or navigational style from other OS. However, it is not necessary to make every mobile app look like it was tailor-made for a single platform, nor it is built by the designer of a particular operating system.
If your branding agency wants to provide a seamless mobile app user experience, then it is advised to carefully considered all these points while creating a mobile app design. Carefully think what your users are actually trying to achieve and then design by keeping their preferences in mind. Don’t skip usability testing, don’t go for low resolution, don’t overlook flow map, and simply don’t create mobile app designs that you can’t put in your portfolio.